Regardless of whether we like it or loath it there can come a time when you have to bite the bullet and take a look at Pay Per Click (PPC) marketing. This may be to drive individuals to our internet pages or blogs, or a way of increasing sales for our products or affiliate sales. The trouble is that if you are using googles adds you could possibly be paying out more for your clicks than you should do. You may perhaps even be having to pay for clicks by individuals that have no interest in buying at that time.
There are particular real dreadful things about google adwords, did you know for example that when you create a Google add words account that it can be by default controls including clicks made by people using mobile phones to browse the web. Now I do not know about you, however if I see something on the internet I am interested in I will save the details and then browse it when I am sitting at my PC, and I am certainly not going to start giving my credit card details using my phone to purchase something on line.
So you can see what is occuring already, if you have a PPC account and you are paying out $1 per click that individual on their mobile phone has cost you $2. Now I know that does not look like a lot but if you have a quantity of campaigns you are running with Google adds this might put a substantial dent in your marketing funds every week. You can alter the setting in your add words account but how do you know if you are ticking the right box's?
Another default setting which is one of the real bad things concerning google adwords is that when you set up your add campaign Google have a small box ticked that has the capability for your add to turn up on pornographic internet sites as well as web pages containing explicit scenes of both sex and violence. To be perfectly straightforward there is no way I would like my site appearing on those kinds of sites, and I am sure that you are the same.
The problem is that Google adds have plenty of little box's you have to to tick or un-tick , but unless your an specialist you are not going to be familiar with what to leave blank and what to leave ticked to make sure you maximise your add campaign. We all may know about key words and just how much we ought to be having to pay for them, but to be truthful if you are paying out more than a few cents for each click then you really do not know what you are doing.